Summary: Perhaps an executive was perusing Ikea’s kitchenware department when it occurred there is a lid for every pot. Such logic might be behind Hollywood’s latest arranged marriage.
Recently, Oxygen Media, in perhaps its “most ambitious multiplatform advertising deal to date,” secured the services of Ikea as a fully integrated sponsor of “Tori & Dean: Home Sweet Hollywood.”
For season five, Tori Spelling and Dean McDermott (husband, creator, and executive producer) will be renovating their kitchen from cabinets to countertops with Ikea product.