Summary: If you make widgets, you know widgets. And if you have a small business, you don’t have a full-time marketing department. You need an expert, and you have to enter into contract with someone to create your Website, social media strategies, or design your print advertising material. Most small business owners don’t have the technical know-how to talk the talk when hiring a designer. So how do they decide who the best person or company is for the job?
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