Get ‘Em Early: The Mercedes-Benz Driving Academy

Summary: In a style slightly-more-than-reminiscent of Fight Club, we’re all fully aware that the first and second rules of advertising are “get ’em when they’re young, and they’ll be customers for life.” While this practice doesn’t feel nearly as predatory in practice as it may initially sound, it does involve some early-life indoctrination and undoubtedly means advertising your wares to a youth market. Mercedes-Benz USA, with its Mercedes-Benz Driving Academy, is in the process of doing just that.