Summary: Design combines understanding, creativity, and wisdom to meet user needs and drive business success. Creating a brand is the company’s chance to build something that is recognizable and different from its competitors. If the designer does a good in the branding process, the company can build loyal customers which would equals success for the company.
The process begins with researching the competition to see what they are doing right and wrong. Then, you’ll need to incorporate the vision and plan of the company’s officers into what you feel is a good brand identity design plan.