Follow the Money, Find the Audience

Summary: Take a look at any fishing lake and it’s a pretty good bet that the cluster of boats is sitting over the fish. Media Buyers and potential customers are pretty much the same: Buyers tend to gather around media where the fish are biting. So how do you find out where the Buyers are hanging out? Follow the money. Look for the buying trends in media. Right now, that seems to be in social networking.