Colorizing Emotion

Summary: There are many facets to creating a successful design, from the copy to the imagery. Because there is no set formula that can guarantee success over time, it is the designer’s job to evolve with time in an effort to keep campaigns looking fresh. No matter what media you are designing for, one thing is certain: Color is an easy way to update a creative presence, but it can also make or break your design. At some point, all creatives are presented with the perfect combination of copy and design ideas. The theory and concept seem perfect. Even from a layout perspective it is a solid foundation for your message, but something just doesn’t sit right.