Category Archives: Marketing

Advergaming Gaining in Popularity

Summary: Picture a gamer. They spend hours playing video games, meeting like-minded people online, and connecting with other players offline. They buy games, look up tips for games, and are always looking for a challenge. How old is the gamer … Continue reading

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Agency Mocks Publicis-Omnicom Merger

Summary: It has been clear that the Publicis-Omnicom merger did not create many fans in the advertising industry. At least not in the small percentage not doing work for the monster holding company.

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Simple Writing

Summary: Short writing is good. At least, most of the time. Online. When we were first contacted by Talent Zoo, they encouraged posts that were at least 250 words long. And at first, we exceeded that. We were thrilled at … Continue reading

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