Category Archives: Marketing

Summary: Agencies and start-ups: sounded like a perfect match. Yet, the relationship between the two has been slow-moving. First, as the agency model began to face fire (and rightfully continues to do so), technologists and “innovators” began to posture about … Continue reading →

Summary: We will not be the first to tell you that the consumer is not always right. But in advertising and customer service, we strive not for the consumer to be right, but for the consumer to be satisfied with … Continue reading →

Summary: Yes, the question of demographics in advertising rises above the fold once more. AdLand enjoys creating different markets and segments, and then proceeds to exclaim which group it is trying to capture. In most cases, the markets and segments … Continue reading →