Category Archives: Marketing

Summary: As we continue to try to keep our footing on the fast-moving advertising landscape, it is easy to understand why we look towards the experts and thought leaders of the industry. Why should we look for the unbroken, untraveled … Continue reading →

Summary: AdLand loves its awards. And even when the leaders of the industry say that they don’t follow awards, we all know that changes once they receive one. Take, for example, WPP’s head honcho Sir Martin Sorrell. The boss, who … Continue reading →

Summary: Marketing and advertising are the language of business. We translate what the business community wants to convey to our society. Naturally, then, it is up to our industry to know how and what our society feels, and what they … Continue reading →