Category Archives: Marketing

Summary: We give the 4A’s a tough time. As one of the premier organizations for advertising agencies, the 4A’s is a group that we expect a lot from. It just seems that when tough questions and difficult conversations come to … Continue reading →

Summary: If you are familiar with baseball, then you know why, as a batter, being at the plate with two strikes is not a place you want to be. When the count is 0-2, it throws the advantage from the … Continue reading →

Summary: As media choice continues to rise, it is only natural that some choices fall from consumers’ radars. We cannot expect consumers to dabble in every single media channel; the effort needed would outweigh any advantage of doing so. Therefore, … Continue reading →