Category Archives: Marketing

New Movement in Anti-Obesity Advertising

Summary: Obesity is getting worldwide attention. It only makes sense, then, that the emphasis of advocacy will fall on the shoulders of AdLand. Organizations worldwide are ramping up campaigns and initiatives to face the obesity problem. One of these campaigns … Continue reading

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An Open Letter to Al Jazeera

Summary: To Al Jazeera Director General Ahmed bin Jassim Al Thani: Greetings! Congratulations on the purchase of Current TV. With every major news organization in the world having a presence in the U.S. market, it was only a short time … Continue reading

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Expect More Data in 2013

Summary: The marketing and advertising industry is always changing. Some changes appear so fast that it is hard to predict what major activity will rise above the rest, or what new and fresh campaign will lead as an example of … Continue reading

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