Category Archives: Marketing

Summary: In economics, mostly around the debate about the free market and the “invisible hand,” there is a concept about self-adjustment. The primary belief is that when market players are left alone, without rigorous regulative measures or external activities (i.e., … Continue reading →

Summary: Brands and the advertising folks who support them always want to be relevant. They want to be part of the zeitgeist. Nothing seems more prevalent than the superhero. DC and Marvel have been living it up for the past … Continue reading →

Summary: As a fan of advertising, we appreciate when iconic brands get back into the swing of things with a new advertising campaign. At first, Nike comes to mind. As the brand and W+K commemorate the 25th anniversary of the … Continue reading →