Category Archives: Marketing

Why the ‘Banned Ad’ Gimmick is Only a Gimmick

Summary: Getting space in certain time slots, shows, and live programs can be quite difficult at times. We saw that in the Super Bowl; not many companies were ready to shell out the $3.8 million for 30 seconds. In other … Continue reading

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Why So Many Awards, AdLand?

Summary: Nothing shows the general public that AdLand is out of touch with normal society more than when the industry celebrates all the good work and creative it has done. But that is not the central issue here. Today we … Continue reading

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Will Dudes in Undies Win the Female Consumer?

Summary: One thing is clear. Many organizations whose target is the female audience are “hunkifying” their ads. The trend is an interesting one, because it is showing a shift in our society. It is showing the purchasing power of the … Continue reading

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