Category Archives: Marketing

Summary: To be successful in advertising, we believe that you must have the generalist mentality: know a little about a lot. A successful person in advertising is smart; they know their skill and ability, and rarely waver. Rarely. We’ve said … Continue reading →

Summary: As with any technology, if it’s deemed worthy, it is only a matter of time before people find a way to promote their products and services with it. Lately I have found myself drawn to Twitter, and I feel … Continue reading →

Summary: During the Golden Age of Advertising, an ad campaign, when set in place, was rarely changed. Sometimes there were some unforeseen occurrences that caused a campaign to stop running or change its message, but the overall industry usually stayed … Continue reading →