Category Archives: Marketing

Is Your Kid Model Material?

Summary: For a few years as a retail art director I worked primarily with children, from babies to size 14. And I met all kinds of children. Some were onlies, used to being the center of attention. Others were part … Continue reading

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What’s a Sponsor to Do?

Summary: Athletes and celebrities can certainly give sponsors and advertisers headaches. As brand ambassadors, these athletes and celebrities agree that they will uphold the image that the sponsor or brand wants to project. When it comes to overcoming and beating … Continue reading

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You Want the Job, So Get Your Resume (On Your Own)

Summary: You need a resume. You need a good one because you are going into advertising or staying in advertising. What do you do to get one? You could do it yourself or you call the resume service. We went … Continue reading

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