Category Archives: Marketing

Summary: You’ve all seen the headlines; “5 biggest blogging mistakes” or “top 3 biggest blunders young professionals make” and even today “biggest mistakes that even [insert professional blogs here] are making.” Spare us. We understand that harping on the negative … Continue reading →

Summary: Protect this brand. “I Will.” Yes, Under Armour is suing Nike over using the “I Will” slogan, stating that Under Armour has used variations of “I Will” dating back to 1998, and that Nike’s use of it is infringing … Continue reading →

Summary: Marketing professionals and their IT colleagues can no longer “put up” with one another, or simply exchange pleasantries in the hallways. No, with the increasing emphasis on data and information flow, especially when it comes to tracking campaigns, monitoring … Continue reading →