Category Archives: Marketing

Summary: When devising a marketing or advertising campaign for multiple locations or outlets, it is tempting to submit to the magic bullet theory. It makes things easy. It makes the campaign simple. Why put so much on the team with … Continue reading →

Summary: You know how it actually means something to call someone a senior at his or her position? I sure don’t. Growing up, when I heard positions preceded or followed by the titles senior, manager, director, etc., it instilled a … Continue reading →

Summary: An athlete is not automatically ready to perform at their highest level when they arrive at the stadium. A chess player doesn’t automatically become a grandmaster once they pick up a chess piece. No, they do not realize what … Continue reading →