Category Archives: Marketing

Summary: The advertising industry has several issues to address for it to flourish, that much is clear. But on the talent recruitment front, nothing is as daunting as the “woman” problem. Where are all the female creative directors? How interesting … Continue reading →

Summary: Google is the advertising giant in the room. From mastering online search to online advertising, Google is starting to throw its weight around the advertising community even more. It may not be a bad thing. Startup entrepreneurs and Silicon … Continue reading →

Summary: Confronted with an unsavory request to sleep with a client rep in order to snag a major account for the agency, Joan moves beyond the insult in time to cut a big slice of the pie for herself. Along … Continue reading →