Category Archives: Marketing

Summary: Can appeal, relevance, and two-way communication survive in the world of Big Data? That is the question many high-profile AdLand professionals are tackling today. The question is an interesting one, for one would imagine that the relationship should be … Continue reading →

Summary: “Life is like a box of chocolates; you never know what you’re going to get.” This is what the infinitely wise Forrest Gump said. The truth is, you never really do. No matter whom you are! Especially in business, … Continue reading →

Summary: When a Request for Proposal (RFP) comes in from a potential client to your ad agency, you feel one of two things. Either you are excited for the opportunity or you are dreading the long hours it will take … Continue reading →