Category Archives: Marketing

Is Microsoft’s Outlook.com Campaign Winning?

Summary: When it comes to the advertising world, Microsoft has had a tough time. In the past, its Windows products did not match up to the multi-million dollar ad hype, and it created more of a nightmare for the software … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Is Microsoft’s Outlook.com Campaign Winning?

Summary: When it comes to the advertising world, Microsoft has had a tough time. In the past, its Windows products did not match up to the multi-million dollar ad hype, and it created more of a nightmare for the software … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Knowing When to Cut Your Campaign Loose

Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn’t help ourselves. Apparently, there is something in an advertising creative’s DNA that … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment