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Category Archives: Marketing
Much Ado About Privacy?
Summary: In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don’t … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Kid Rock & Jim Beam Add Experiential to Partnership
Summary: Kid Rock has been the spokesperson for Jim Beam’s Red Stag brand for some time. Now, the pair are taking their relationship to another level. This year has seen an impressive increase in alcohol advertising. From vodka and brandy … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Show us ROI, You Get 50K
Summary: Ah yes, Big Data and ROI rears its ugly head, once again. At least it’s coming with $50,000. Now you have our attention. The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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