Category Archives: Marketing

Summary: Advertising and product innovation go hand in hand. A good product cannot grow its audience base solely on performance alone, not in this monopolistic economic environment. Nor can a bad or plain product bring in a ton of revenue … Continue reading →

Summary: Imagine that you are a massage therapist. A customer walks in and says that they need you to perform your services for their entire company. They want the message to be done well, efficiently, and without any complications. And … Continue reading →

Summary: Much to the chagrin of advertising professionals nationwide, The Pitch is coming back. And it looks bigger and stronger than its first season. We are quite torn with this show, because we’ve heard nothing but less than favorable things … Continue reading →