Category Archives: Marketing

Situational Advertising

Summary: It is remarkable how easily we are influenced based on our environment. Remember when you learned something in a classroom? Outside the classroom you wouldn’t remember for the life of you, but once you are placed in that exact … Continue reading

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Licensed to…Advertise

Summary: Several days ago an architect was being interviewed on NPR. He was quite upset about the situation in California, where an architecture firm designed a prison that was known for its use of “solitary confinement.” The architect believes that … Continue reading

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Test the Idea, Not the Work

Summary: As we have written before, research in the advertising community gets a bad rap. Mostly because the way research is implemented in the process is grossly inefficient. AdLand teases and is teased about focus groups, and how bad they … Continue reading

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