Category Archives: Marketing

Can Banning Alcohol Advertising Curb Behavior?

Summary: Sometimes, is the “nanny state” necessary? In South Africa, several people believe so. The country is facing rapid increases in death due to alcoholism, especially among the youth. The government and people there have been thinking of and implementing … Continue reading

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Successful Grassroots Advertising In Its Most Simplistic Form

Summary: With all the technology available to advertisers these days, the only media worth investing in is the one that works. It is a concept that agencies and their clients learn right away if they are to succeed, but this … Continue reading

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A Good Mix

Summary: In the communications industry, there are many different theories and practices one can cling onto. There are those who went through vigorous and not-so-vigorous colleges and universities to attain a degree. Others received formal training while on the job. … Continue reading

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