Category Archives: Advertising

Summary: As communicators, we worry. We constantly wonder what part of our message is going to be picked up. What part of our messages will be not just retained, but recalled? And most importantly, will the audience of our messages … Continue reading →

Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. … Continue reading →

Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. … Continue reading →