Category Archives: Advertising

Is Altruism Possible in Advertising?

Summary: Our society covers quite the spectrum of good and evil, does it not? Unfortunately for us, the evil part of the spectrum has been hogging the headlines, not really giving our good spectrum the time of day. As we … Continue reading

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The Super Bowl Sneak

Summary: Everyone has heard of the “Christmas Creep”; the phenomena that occurs when Christmas shopping, decorations, and “merry spirit” creeps a little bit closer into the fall. Down in our area, the South, we started to see and hear Christmas-related … Continue reading

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The Graying of America Affects Advertising

Summary: America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median … Continue reading

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