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Category Archives: Advertising
Keep Humans As Your Focus
Summary: AdLand is full of people who can be easily distracted by “shiny objects,” new jargon, technology practices, and the like. In order to avoid or fight the impulse, we must be able to re-focus on what is important. Connecting … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The ‘Pay Your Dues’ Era Has Passed; Deal With It
Summary: As Millennials and twenty-somethings continue to “invade” the business environment, we have seen article after article, blog after blog, interview after interview, about how to deal with the “ME” Generation. Generation Why Not. Generation Whine. The adoring list of … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Who Can Consumers Trust?
Summary: When it comes to finding information online, who can one trust? Consumers are finding it hard to answer that question. There is so much information out there, it is hard to differentiate the source, the reviewer, and the uninformed. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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