Category Archives: Advertising

Summary: When times get tough for brands, that is the best time to employ creative problem solving. When profits fall and losses are posted, the most often-used solution for brands is to shed jobs, services, and availability. Sometimes shedding is … Continue reading →

Summary: It is the copywriter’s fault. It is the manager’s fault. It is the creative director’s fault. It is the designer’s fault. It is the vendor’s fault. It is the intern’s fault. Without proofreading, it is everyone’s fault. With an … Continue reading →

Summary: Who would have thought that with the purchasing power of women rising, and households with women earning the higher share of the income, that men would become a hot target for advertisers? Yes, as the world continues to flip … Continue reading →