Category Archives: Advertising

JC Penney: ‘It’s No Secret’

Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising … Continue reading

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Knowing What Works

Summary: When pitching a new idea, concept, or the latest creative to our team and clients, it is easy to fall into the trap of saying that the next campaign or creative will work because “we know it will.” We … Continue reading

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Another Testament for the Old Guard

Summary: The battle of young ad professionals versus old ad professionals will never get old. Because AdLand is a place where things need to be appealing, relevant, and “sexy,” many people believe that those who are over the age of … Continue reading

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