Category Archives: Advertising

Summary: What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its “Wonderfilled” campaign this past weekend, which started with a 30-second and 90-second commercial spots during … Continue reading →

Summary: When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make … Continue reading →

Summary: Last week, the 2013 P.E.N World Voices Festival of International Literature wrapped up in New York City and one of the biggest highlights of the festival included an insightful panel discussion on boundaries, barriers, and ground breaking in advertising … Continue reading →