Category Archives: Advertising

Summary: Sometimes coverage on events like Cannes can surprise us. During the latest festival, AdAge got a chance to sit down with WPP CEO Sir Martin Sorrell to talk about some of the most recent developments in the advertising industry. … Continue reading →

Summary: In our society there are two groups going back and forth about how important this Millennial generation truly is. As members of this generation, we would like to put ourselves in the “valuable” corner, but there are valid claims … Continue reading →

Summary: There are many opinions about how good advertising is done. It’s true; different audiences have different tastes, so if the advertising is going to cater to its targeted audience, we are going to see a wide variety of messaging. … Continue reading →