Category Archives: Advertising

Who Really Knows?

Summary: There has been so much speculation on the future of the U.S. economy that it is hard to say what really is going to happen. As the markets continue to fluctuate, each sector and index is saying something different. … Continue reading

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Creating Advocates for Advertising

Summary: Overall, advertising has had an uphill battle to maintain a positive reputation, inside and outside the industry. Outside, we have anti-advertising groups and consumer advocacy groups calling for the banning of advertising, and inside the industry we have professionals … Continue reading

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A Promotion Fit For the Seven Kingdoms?

Summary: This week ended the Game of Cones promotion from HBO and Foursquare, which involved people checking into ice-cream shops in New York and San Francisco to find out who would win the Iron Cone. Whichever shop got the most … Continue reading

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