Summary: AdLand is going through yet another phase of consolidation. Not to the extreme that was seen about a decade ago, but holding companies are making clear power moves and acquisitions that will position them to be bigger players as the advertising landscape continues to morph. Publicis, Havas, and WPP have been making most of the headlines recently with the buying of mostly digital shops and crowdsourcing-based agencies.
The most recent purchase does not fit that mold.