Summary: If you are familiar with baseball, then you know why, as a batter, being at the plate with two strikes is not a place you want to be. When the count is 0-2, it throws the advantage from the batter to the pitcher. The pitcher knows that in order for the batter to “stay alive,” they have to swing at anything close and around their strike zone. The batter knows that too. Now the batter was to keep an even closer eye on their surroundings, and take a risk when they need to, in order to avoid striking out.
This is the position marketers and advertisers find themselves in. At least according to the latest research. Eloqua compiled research into an inforgraphic that looked at the relationship between the C-suite and marketers. According to their study, 80% of CEOs say that they don’t really trust…