Are You Ready for Some Giveaways?

Summary: Before you could say, “Pittsburgh Steelers and Green Bay Packers,” the sponsors had Super Bowl XLV strategic plans in play, aiming to score big in the marketing field. This year’s Super Bowl event, described as the “Giveaway Bowl” by the New York Times, is definitely a new form of advertising. Adding to the usual, predictable sweepstakes and contests, giveaway campaigns have entered the zone, using social media sites in conjunction with traditional commercial television spots.