Agencies Put Money Where Their Mouths Are

Summary: During these trying economic times, many industries have been tightening their belts, trying to weather the storm by sticking with or expanding current clients. New business, though important, has taken a back seat for most. The cost of advertising for new businesses does not outweigh the risk of it not paying off, for some. We professionals in advertising try to tell businesses to use that train of thought as an opportunity. To use the lack of clutter to keep yourself in front of the consumers you want to attract, so when the economy improves, your brand has a step up. The advertising industry isn’t any different. As brands shake the dust off from this recession, they are taking notes on the agencies that are out there. And the folks on Madison Avenue are not disappointing.