Advertising Works When You Believe In It

Summary: Advertising has developed a bap rap with consumers over the past decades because of its perceived intentions. The phrase “being sold to” has become derogatory; it no longer means to be persuaded to buy or act, but means being cornered and pitched at about a good or service a consumer doesn’t necessarily want or need. The public sees advertising the way they see Big Business: advertising is the arm that uses its muscle to get Big Business more profit.

It’s not always the case.

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