Advertising is for the Losers? A Rebuttal

Summary: The advertising industry and the social media technologists are about to butt heads yet again. It is certainly not a bad thing; in fact, we should look at these conversations as extremely beneficial. We get a chance to defend advertising and show them why it will never go away. In fact, for social media to succeed, advertising is needed. The social media “elites” are so eager to call it a victory.