Advertising: America’s Scapegoat

Summary: Advertising is constantly under attack from consumer groups and professional organizations under the premise that consumers are continually bombarded and manipulated by advertising and its practices. With ever-increasing information on the consumer end, AdLand still faces accusations that it unfairly goes after those weak and temperamental minds and influences them in ways that literally defies logic.
First, a report came out about how those consumers aged 15–20 who had participated in underage drinking recalled alcohol advertising more than those who had not. The participants were asked about number of extrinsic factors.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.