Advertising Against Advertising?

Summary: You read that headline correctly. A fifty-six year old farmer in Agen, France by the name of Pierre Kung is spending a little over $4,000 dollars on a billboard advertising campaign against the evils of advertising. Pierre, who says that he is not a part of the anti-advertising group in Paris that destroys outdoor ads, says that his method of fighting the advertising establishment is derived from the martial art technique of “using the strength of the adversary to floor him.”