Adding Spontaneity to Your Creative Arsenal

Summary: For advertising to be effective, it must resonate and appeal to its audience. And no matter what gender, ethnicity, or geographic location that may apply to a certain audience, it can be said that showcasing or adding aspects of human nature to advertising can make an ad go from a flop to a masterpiece. As professionals gear up to brainstorm and define a creative process to devise an advertising campaign, it is important to harness a key aspect of human nature.