Ad Choices: Let the People Choose

Summary: Imagine yourself sitting on a bench at the corner of your town’s main intersection. You are there simply enjoying the day watching the cars pass and the people flow. Now ask yourself, what was the last car to pass through the intersection? Chances are that you have no clue. That is unless it’s a Ferrari or a type of car you have been looking to buy. Now think about the last advertisement you encountered (noticed how I did not ask for the last advertisement you remembered). Do you have any clue what it was?