Summary: When a 1993 high school football championship ended in deadlock, there was little inkling the game would be restaged 17 years later.
TBWA/Chiat/Day, Los Angeles won two “Grand Prix Lions” awards (Promo and PR) at the 57th Annual Cannes Lions International Festival for doing just that in energizing Gatorade “Replay” Campaign.
While it may not be cool to fool with yesteryear, this football championship’s past made the present perfect sense.