A Gym Gets a Bad Lift to 2012

Summary: Leave it to a place meant to build muscle to mess up an advertising campaign. Equinox, a “high-end” chain of gyms, is facing much scrutiny of its members and social media followers due to its latest advertising campaign. The campaign features built gentlemen, but the ladies are slender models. Not the “slender” that one would find in a gym, these female models lack muscle tone, any kind of muscle definition, and one could even go as far as to say they lack nutrition.