Summary: When devising a marketing or advertising campaign for multiple locations or outlets, it is tempting to submit to the magic bullet theory.
It makes things easy. It makes the campaign simple. Why put so much on the team with a multi-faceted campaign when they are already rolling out a major effort?
Because the times call for it.
The consumer market, as we are sure you know, is fragmented. The audiences we try to gather and reach differ in age, gender, occupation, geography, and backgrounds.