The Future of Ad Agencies Goes From Bad to OK

Summary: So far, our self-proclaimed demise of our advertising agencies is unfulfilled, much to the dismay of the experts and gurus calling for it. Yes, the agency model in AdLand has suffered more than just battle wounds. It has been beaten, ridiculed, and nearly cast off. Those advocates for the Digital Age question the need for agencies, while those executives focused on “return on investment” want the same work for less cost; a way to create a performance-based compensation model.