How Does Choice Confuse Consumers?

Summary: We will not be the first to tell you that the consumer is not always right. But in advertising and customer service, we strive not for the consumer to be right, but for the consumer to be satisfied with their choice and outcome. Being right and being satisfied, as we have come to know, are two different positions.

The matter of choice is a groggy one.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.