Here’s an Idea: Ideas Are Still the Commodity That Counts

Summary: Lately, many ad discussions have been centered around the always-delightful subject of writing vs. art direction et cetera, et cetera. “There aren’t enough writers.” “There are too many writers.” “No one hires writers.” “There are plenty of jobs for writers.” “Writers don’t get paid enough.” “Writers get paid too much.” “I’m a Copy Writer and Copy Writers used to come up with solutions; now they just write headlines. They can’t write real copy.” “Writers are neurotic.” “Art Directors are too popular now because everything is visual.” “We don’t have real Art Directors any more; they’re just designers.”