Summary: Ads for this year’s presidential campaign have been seen on TV, Internet banners, video games, and mobile apps. Interest in the 2012 election is extremely high, and brands are joining in on the fun. USA Today recently ran two articles (“7-Eleven, Boston Market, Maker’s Mark get political with ads” and “Pizza Hut, JetBlue, etc., try election PR stunts”) discussing brands that have jumped on the political bandwagon. Let’s take a closer look at the online campaigns run by Boston Market and JetBlue.
Boston Market recently launched a limited-time only menu item: Market Bowls. There are three options to choose from.