Next Up: Branded Films

Summary: As web video has been growing into a bigger deal and creative directors continue to dabble as faux film directors, we are going to see the lines go from blurring to a full-fledged disappearing act. Our society has seen it before, on a smaller screen: soap operas. We have mentioned before the history of the soap opera and how companies like Dove and Proctor & Gamble basically bankrolled these shows on radio and TV. The companies served as the only advertisers.